Net system slashes time taken to fill empty posts

first_imgSeniorHR professionals from Cadbury Schweppes and Glaxo SmithKline in the US haveused Internet recruitment to slash costs and reduce the time taken to fillvacancies from weeks to days.AWeb-based recruitment conference in London was told that new search systems,which look at entire applications instead of key words and match vacanciesagainst the CVs of individuals inside and outside the organisation, hasrevolutionised the task.AdrianThomas, head of global manufacturing and supply recruitment at GlaxoSmithKline, claims the company’s UK arm has now set itself the target offilling each empty position within five days – a process which currently takesas much as eight weeks.Thecompany’s US operation took advantage of the country’s burgeoning Netrecruitment culture, which has allowed single job sites like accessto more than 4 million resumés, and achieved this goal 18 months ago.ButThomas urged delegates at the conference, organised by IQPC, to useconventional advertising to promote Internet initiatives.Hecited the case of an advert for, which was broadcast in a breakduring the 1999 Superbowl, causing 2.2 million searches over 24 hours.“Theresults from using the Net in tandem with conventional advertising can be quitestaggering,” Thomas said. “Eighty per cent of the people you are looking forwill probably already work for your organisation – advertising jobs usingcompany intranets is equally important.”DianeTomlinson, global resourcing manager at Cadbury Schweppes, said Net recruitmenthad shaved off $700,000 (£489,785) from its $1.2m (£839,655) recruitment spend.Tomlinsonsaid the company used the Internet to reinforce the company’s already positiveimage in the Asia-Pacific region and to raise the profile of its best-sellingsoft drink brand in America, Dr Pepper. ByRichard Staines Comments are closed. Previous Article Next Article Net system slashes time taken to fill empty postsOn 27 Mar 2001 in Personnel Today Related posts:No related photos.last_img

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