How to prevent and detect against referral marketing scams

first_img 7SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr continue reading » A concern that we frequently hear from our prospective and current customers is how to prevent gaming in their referral program while giving legitimate customers a positive referral experience. Referral marketing scams, such as gaming or fraud, can occur when someone is issued a reward for an action that doesn’t qualify. Examples of this might include:Someone receiving referral benefits or rewards when he or she is not an existing customer or haven’t been referred by an existing customerExisting customers receiving referral benefits or rewards by referring themselvesSomeone making a purchase and returning the purchase OR opening an account and closing/cancelling the account after receiving a referral rewardEmployees earning rewards for referring new customers when their employer has not approved that activitylast_img

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