The advertisement circle detail quality optimization tips (Xinshoubikan)

2, the high quality of


from the following aspects of the quality of the optimization:

and what are the benefits?

account structure, not only conducive to the account management and operation, is beneficial to improve the quality of the degree is also very.

love Shanghai bidding quality is a very important concept, the advertising circle will be in-depth analysis of bidding.

for advertisers: can obtain better rankings with lower click price, thereby reducing the overall cost of the promotion, improve the rate of return on investment. At the same time, improve the quality of the degree, the advertisement may jump left, increase the click rate.


here is a promotion of a series of structural remodeling in a sample account, the promotion plan of reconstruction from 7 units to 33 promotion promotion refining unit).

is the system according to the quality of keyword hits, creative writing quality and performance (account account into other key words time, account of the hit rate) calculated from other factors, with quality level of the format in the accounts, with 3 star said that the gradient of 3 star said good, 1 stars that bad, but the 2 stars are the initial value, said good.

first, according to different marketing objectives, need to respectively establish the promotion plan and promotion unit specific, optimized for analysis and account follow-up data; secondly, the significance of the same structure, similar keywords are divided into a promotion group, so as to better promote according to groups of keywords to refine ideas, and the corresponding nested. Google and optimizing the structure of the standard gold account in each ad law "set of keywords in 5-15 between each ad group all keywords should share the same root" starting point is the same. The quality of love in Shanghai after the upgrade, key account structure affects on the quality of the more prominent.

2, perfect idea:

advertising bidding circle that the quality has been 1 star words without consumption or consumption is few, this kind of keywords or itself too low flow or long tail, so you can test to suspend or delete, to avoid affecting the overall quality of the account.

is a creative link entrance users search and promotion pages, high quality creative, better dissemination of product information, enhance brand awareness, improve the click rate, there is a higher degree of quality > on the account

1, what is the quality of

for users search: users search more interested, more people click, visitors experience better, the higher the degree of quality; to improve the user experience of help.

after a period of tracking, we found that the quality of 3 keywords, from 7% to 73%, an increase of 942%, the quality of the optimization effect is obvious.

1, optimize the account structure:


Optimization of

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