How to Handle Content Marketing Miscues Like a Pro

first_imgMistakes will always happen. But the problem is that when you’re in the business of content production, those mistakes are seen by all of your readers. Once something goes online, it’s indexed for the world to see. Time and time again, high-profile content blunders have placed people and companies in vulnerable situations. The fallout was different in every case because people were able to control the collateral damage.Adam Barber of the Content Marketing Institute says that this is accomplished through a careful approach and contingency plan. By anticipating gaffes, you can be better prepared to deal with them. Barber emphasizes the importance of never assuming that your content marketing will always go as planned.Another important point made by Barber? Always own up to your mistakes. If you’ve made a blunder, it’s best to handle it. Otherwise, it will more than likely fester. For more on handling content marketing snafus, read the full article by Barber.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img

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